WooCommerce Coupon Restrictions

Go to the coupon edit screen. · Select the “Usage Restriction” tab. · Select “New customers only” or “Existing customers only” · Save the coupon. ‎


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oupons are a great way to increase your sales. However, you’ll want to make sure that customers on your WooCommerce site are only using the coupons that should apply to them. Not only is this important from a financial standpoint, but it’s also vital to avoid confusion.

Fortunately, the WooCommerce platform provides many ways to restrict coupons. If you really want complete control over your coupons and discounts, however, you might consider using our Advanced Coupons plugin. With Advanced Coupons, you can control discounts through customized cart conditions.

Today, we’re going to take a look at the default methods WooCommerce provides for restricting coupons, the features added through Advanced Coupons, and the ability to turn off coupons entirely. Let’s get started!

Why WooCommerce Coupon Restrictions Are Important

If you don’t restrict your coupons, you could find yourself in trouble. For instance, consider a very common coupon offer: free shipping. You might want free shipping to apply only to orders over $100, because in those cases your profit margin will cover the cost of shipping. If free shipping is applied to items that are as cheap as $5, you could lose money.

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By restricting your coupons, you can also make complex, specific offers that appeal directly to set demographics, such as BOGO coupons for those who want to stock up. At the same time, you can make sure that your BOGO coupon doesn’t apply to a loss leader item that already has very low-profit margins.

Before you even get started, you should think about what coupons you want to offer and whether your company will still be able to make money with those offers in place. WooCommerce can ensure that you maintain these restrictions – but it’s up to you to decide what those restrictions should be.

An Introduction to Cart Conditions

Before you can implement coupon restrictions, you need to know a little about cart conditions. These evaluate what is currently in a customer’s cart, in order to determine whether they are eligible for a particular offer. The most popular type of cart condition is the total value in the user’s cart:

An example of an e-commerce cart.
(click to zoom)

Frequently, cart conditions won’t let a user redeem a discount unless they’ve reached a minimum total order value. They can prevent users from ‘stacking’ discounts and using multiple coupon codes at once. In other words, cart conditions reduce the chances that your coupon codes will be abused.

How to Restrict Coupons for WooCommerce (3 Methods)

WooCommerce provides basic coupon restrictions, while the Advanced Coupons plugin makes the entire coupon system smarter. Let’s take a deeper look at how to restrict coupons for WooCommerce using three methods.

1. Turn off WooCommerce coupons

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